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With US-EU trade negotiations at a standstill, President Trump’s threat of a 50% tariff has prompted a clear message from the EU: deals must be built on respect, not coercion. Trade Commissioner Maroš Šefčovič and other European leaders underscored the risks of escalating tariffs, warning of higher prices and harm to one of the world’s largest trading relationships. While prepared to defend its interests, the EU continues to call for de-escalation and a return to the negotiating table.